Google Ads
Capture buyers the moment they're ready.
Google Ads puts your business in front of customers searching for exactly what you sell — at the precise moment they're ready to buy.
What it is
The full picture.
Google Ads is a pay-per-click (PPC) advertising platform that lets you bid for placement at the top of Google search results, on YouTube, and across the Google Display Network. We build, launch, and optimize campaigns that deliver high-intent traffic and predictable lead flow — with full transparency on every dollar spent.
Benefits
What you get.
- Show up at the top of Google for your highest-converting keywords
- Pay only when someone clicks (no impression fees)
- Predictable, scalable lead and sales volume
- Granular targeting: keywords, location, device, audience, time of day
- Real-time reporting on cost-per-lead, ROAS, and conversions
Our process
How we deliver.
Account Audit
Review existing campaigns, conversion tracking, and competitor activity.
Campaign Build
Structure campaigns, write ad copy, build landing pages, and configure tracking.
Launch & Test
Go live, gather conversion data, and run A/B tests on creative and bidding.
Scale & Optimize
Cut wasted spend, scale winners, and expand into new keyword and audience pools.
Best for
Who this is built for.
Case Study
Google Ads in the wild — Personal Injury Attorney.
The challenge
A two-attorney firm was outspent 10-to-1 by national legal brands bidding on the same high-value injury keywords. Their cost per qualified case was over $1,800 and climbing.
Our approach
- Restructured campaigns by case type with tightly-themed ad groups and SKAGs
- Built dedicated landing pages for car accidents, slip-and-fall, and motorcycle injury
- Layered call tracking with conversion-based bidding tied to signed-case value
- Negative-keyword scrub removed 1,400+ irrelevant terms eating budget
"We used to pray for a good month. Now we forecast revenue from our ad pipeline like clockwork."
Results
By the numbers.
Composite case study reflective of typical UpPluck engagements. Results vary by market and execution.
FAQs
Common questions.
What's a typical ad budget?
We recommend a minimum of $1,500–$3,000/month in ad spend to gather meaningful conversion data. Service fees are separate.
Do you build the landing pages too?
Yes. Landing page quality is the #1 driver of ad performance, so we design and host conversion-optimized pages.