Meta Ads (Facebook & Instagram)
Generate leads and sales in days, not months.
Meta Ads turn Facebook and Instagram into precision lead and sales machines — reaching the exact audience most likely to buy from you.
What it is
The full picture.
Meta Ads run across Facebook, Instagram, Messenger, and the Audience Network. With the right targeting, creative, and offer, Meta is one of the fastest channels to generate qualified leads and online sales. We handle audience research, creative production, ad copy, A/B testing, and pixel-based optimization so you get measurable results — fast.
Benefits
What you get.
- Reach hyper-targeted audiences based on demographics, interests, and behavior
- Retarget website visitors and re-engage past customers
- Scroll-stopping creative built for the Meta feed and Reels
- Fast feedback loop — test offers and creative in days, not weeks
- Lookalike audiences to find new customers who match your best buyers
Our process
How we deliver.
Pixel & Tracking Setup
Install Meta Pixel, Conversions API, and event tracking for full attribution.
Creative Production
Static, carousel, and video ads designed for the platform and your offer.
Launch & Test
Multi-variant testing across audiences, creative, placements, and copy.
Scale Winners
Pour budget into top performers and continuously refresh creative to fight fatigue.
Best for
Who this is built for.
Case Study
Meta Ads (Facebook & Instagram) in the wild — Med Spa & Aesthetics.
The challenge
A new med spa needed to fill its injector's calendar within 60 days of opening. Word-of-mouth hadn't kicked in yet and the founder had never run a paid ad.
Our approach
- Produced 12 native-feeling Reels and carousels showcasing real treatment results
- Launched Lead Forms with a $99 Botox consultation offer for first-time clients
- Built lookalike audiences from email list of past clients and high-LTV demos
- Set up Conversions API + offline conversion uploads for accurate attribution
"Our injector went from empty afternoons to a two-week waitlist. The ads basically launched our practice."
Results
By the numbers.
Composite case study reflective of typical UpPluck engagements. Results vary by market and execution.
FAQs
Common questions.
How is this different from boosting a post?
Boosting is a blunt instrument. We build full campaign structures with proper objectives, audiences, creative testing, and conversion optimization.
Will iOS 14 hurt my results?
We deploy Conversions API and server-side tracking to recover most of the data lost to iOS privacy changes.