Social Media Management
Stay top-of-mind without lifting a finger.
Consistent, on-brand social presence builds trust, drives word-of-mouth, and keeps you top-of-mind — without you having to write a single caption.
What it is
The full picture.
Social Media Management is full-service content production and posting across the platforms that matter for your business — typically Instagram, Facebook, LinkedIn, and TikTok. We handle strategy, creative, captions, hashtags, scheduling, community management, and reporting. You approve, we post.
Benefits
What you get.
- Daily on-brand posts across your chosen platforms
- Custom graphics, video edits, and Reels produced for you
- Caption writing tuned to your voice and audience
- Community management — replies, DMs, and engagement
- Monthly reporting on follower growth, engagement, and reach
Our process
How we deliver.
Brand Discovery
Capture voice, visual style, audience, and content pillars.
Content Calendar
Build a 30-day calendar of posts, Reels, and stories for your approval.
Produce & Post
Design, write, schedule, and publish across all your channels.
Engage & Report
Manage DMs and comments, then deliver monthly performance reports.
Best for
Who this is built for.
Case Study
Social Media Management in the wild — Farm-to-Table Restaurant.
The challenge
A new chef-driven restaurant had a great concept but an empty Instagram and no time to post. Foot traffic on weeknights was below break-even.
Our approach
- Captured weekly photo + video content during a half-day chef shoot each month
- Built a 'menu story' format spotlighting one local farmer or ingredient per week
- Ran community-management playbook to reply to every comment and DM within 2 hours
- Cross-posted Reels to TikTok and embedded a reservations link in bio
"Our social finally feels like our restaurant — warm, local, and honest. The dining room reflects it every night."
Results
By the numbers.
Composite case study reflective of typical UpPluck engagements. Results vary by market and execution.
FAQs
Common questions.
Do you create the photos and videos?
Yes — we design graphics in-house and edit video from raw footage you send or that we capture on shoots.
Can I review posts before they go live?
Absolutely. Every post is queued in a shared calendar for your approval before publishing.