Free Tool

Marketing ROI Calculator

Plug in your real numbers — ad spend, cost per lead, close rate, average order value, profit margin, and repeat purchases — to see projected revenue, true profit, ROAS, CAC, and a healthy LTV:CAC ratio.

Monthly ad spendTotal marketing dollars you're putting to work each month — Google, Meta, LinkedIn, TikTok, agency fees, anything that drives leads.

Cost per lead (CPL)Ad spend ÷ leads generated. Check your ad platform's reporting. Typical: $20–$80 home services, $50–$200 B2B, $100–$500 high-ticket.

Close rateOf every 100 leads, how many actually become paying customers? Most businesses sit between 10–25%. Slow follow-up cuts this in half.

Average order value (AOV)Average revenue from a single sale. Don't guess — pull last 90 days of revenue ÷ orders.

Gross profit marginWhat's left after cost of goods/services delivery, BEFORE ad spend. Service businesses: 50–80%. Product/e-comm: 30–60%.

Avg purchases per customer (LTV multiplier)How many times the average customer buys from you (lifetime). One-time job = 1. Subscription/repeat services = 3–10+.

Your projection

Leads / month100

New customers / month20

Cost to acquire 1 customer (CAC)$250

Projected revenue$50,000

Gross profit (after COGS)$30,000

Net profit (after ad spend)$25,000

ROAS

10.00x

Revenue per $1 spent

ROI

+500%

True return on spend

LTV : CAC

6.0:1

Healthy is 3:1 or higher

Break-even

Customers to cover spend

You're profitable at 10.00x ROAS. Every $1 spent returns $10 in revenue and $5 in net profit.

Healthy ROAS

3.0x – 5.0x

Below 2x usually means losing money after overhead.

Healthy LTV:CAC

3:1 or higher

Under 1:1 you're paying more than they're worth.

Healthy close rate

15% – 30%

Under 10% means lead quality or follow-up speed needs work.

Want a personalized plan?

Talk to the UpPluck team — we'll turn your numbers into a real growth roadmap.

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